Social Media forums offer so many great options for connecting and networking; however, it is really important to know some simple rules when using places like Facebook on a personal and a professional level.
Andy Ebon, is an event professional with expertise in educating wedding professionals on all things marketing & social media related! He recently shared a great article with us that give some quick and basic tips on what you should and should not be doing if you are utilizing social media to network your business.
Here is his "crash course" on Social Media Etiquette:
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Social Media offers many great options to connect, reconnect, and network. It also provides any number of ways to offend, annoy, and irritate friends, family, and peers. Here are some do’s and don’ts to keep you in good favor.
When using social media for business, don’t ramble on about mundane personal tasks. Few people care that you went out for a ham sandwich, dropped your child at soccer practice, or are making a visit to the dentist. Mixing a little personal with business (about 20/80), particularly with some tasteful humor, is fine, but keep it interesting. Bonus points for photos of pets.
Stay away from religion and politics... particularly on your Facebook news stream. No matter what your position, it will offend some percentage of your connections. Being passionate about issues is a wonderful thing, but not in a business context.
Often we forget that the worlds of Facebook or Twitter users overlap. No two people have the same circle of friends or followers, rather they have connections in common. And, depending on how you have configured your privacy settings, it may allow friends of friends to see what you post. Depending on what you post, that can be a problem.
For example, you’re out on the town with a few of your peers, who are also personal friends. You post a few photos of members of the group, living it up. Other peers, not included in this social outing, may feel left out. It can look quite cliquey. If the photos aren’t from an industry event, it’s a risky post. How do you feel, when you’re left out?
Privacy Settings
Revisit your privacy settings and be certain you have the right limitations on access to your content for all social media sites... Facebook in particular. It’s not just a question of offending someone. It can be an issue of posting too much personal information, making you vulnerable to identify theft.
The development of Facebook, and now Google +, allow you to create business identities, separate from your personal profiles. Perhaps it’s time to consider it. Making the separation, and migration, to create distinct profiles, personally, and for your business, may be the best way to consciously channel activity. Yes, it’s a hassle, but taking that step helps keep you clear on which voice you are speaking with.
Public vs. Private
Too often, a person makes a public post, and we chime in. It may be that the original post should not have been public. Think before you answer a post with another post. Maybe it’s more appropriate to send a private message. Don’t compound someone else’s mistake.
The Competition and your Peers
Don’t critique the competition, no matter what your privacy settings. That’s a dangerous road, even in a private conversation. On a social media site (or in an email), you never know who will share it. If you’re not comfortable seeing your words on a billboard, don’t post them, message them, or email them. (Please reread this directive until you’ve committed it to memory).
One Rule To Live By: Just because you can do it, doesn’t mean it’s a good idea!
Starting with email, message boards, text messages, and now social media, it’s instant-communication, all the time. Slow down... take time to think.
Don’t just think about your words and message. Ask yourself if you’re using the best medium, the proper degree of public/private visibility, or whether you should send the message into cyberspace, at all.
The best advice is to put yourself in the other person’s shoes and proceed with caution. Do that, and you’ll be perceived more positively, by all who are interested in what you have to say.
Visit The Wedding Marketing Blog to follow Andy and to find out where in the world he is speaking and educating!