The anticipation is over! Pantone has announced the 2018 color of the year as Ultra Violet; a blue-based shade of purple with complex qualities.This shade of purple is well-liked by creatives as it “symbolizes experimentation and non-conformity, spurring individuals to imagine their mark on the world, and push boundaries through creative outlets.”
We cannot wait to play with this color in the coming year and to see all the unique styles created with it. Color palettes with Ultra Violet are limitless; here are a few of our top picks!
Learn more about the color theory of Ultra Violet here: http://bit.ly/2k7hVVv